MICA Launches Social Media Influencer Programme to Empower India’s Digital Creators
Mudra Institute of Communications, Ahmedabad (MICA), one of India’s premier institutes for strategic marketing and communications, has announced the launch of The Social Media Influencer Programme. This 25-week online course is designed to equip aspiring and existing digital creators with the skills, strategies, and tools needed to build sustainable, strategy-driven careers in the fast-growing creator economy.
The initiative comes at a time when India’s creator ecosystem is expanding rapidly, forming part of a global industry currently valued at over $250 billion. With the rise of social media platforms and digital consumption, creators need more than creativity—they need strategy, brand knowledge, and an understanding of emerging technologies. MICA’s programme aims to fill this critical gap.
Focus Areas: From Personal Branding to AI-Powered Content
The Social Media Influencer Programme offers participants a comprehensive curriculum covering:
- Personal Branding: Understanding one’s unique voice, niche, and value proposition in a crowded digital space.
- Content Strategy: Planning and executing content that resonates with audiences, drives engagement, and aligns with long-term goals.
- Emerging Technologies: Leveraging generative AI and other digital tools to create scalable content without compromising quality.
- Monetisation and Brand Collaborations: Learning how to work with brands authentically, generate revenue, and manage multi-platform campaigns.
- Audience Engagement: Developing strategies for sustained growth and meaningful interaction with followers.
By combining creativity with strategy and technological know-how, the programme aims to prepare participants for the demands of professional content creation in the 2025 digital landscape.
Expert-Led Curriculum: MICA Faculty and Industry Leaders
The programme is led by MICA professors Dr. Falguni Vasavada and Prof. Siddharth Deshmukh, both of whom are active digital creators and educators. They bring academic rigor alongside practical insights from India’s rapidly evolving content ecosystem.
Adding an industry perspective, Viraj Sheth, Co-founder and CEO of Monk Entertainment, will serve as the programme’s industry expert. Sheth will conduct two masterclasses covering:
- Media Training for Digital Thought Leaders: Focused on brand authenticity, messaging, and audience trust.
- Multi-Platform Content Distribution & Growth Strategy: Strategies to expand reach, optimise platform algorithms, and achieve sustainable growth.
MICA emphasises that modern influence is defined not just by follower count but by credibility, consistency, and impact, making these masterclasses particularly valuable for long-term success.
Hands-On Opportunities: Paid Internship with Monk Entertainment
Beyond coursework and live sessions, the programme provides participants with practical, real-world exposure. Five participants will be selected for a paid internship at Monk Entertainment in Mumbai.
During this internship, students will gain hands-on experience in:
- Creator management
- Brand partnerships
- Digital campaign operations
This opportunity allows participants to apply classroom learnings to real-world scenarios, bridging the gap between theory and practice—a critical aspect for anyone aspiring to thrive in the competitive world of digital content creation.
Programme Structure and Details
The Social Media Influencer Programme is designed for flexibility, allowing participants to learn online while continuing their current professional or creative pursuits. Key details include:
- Duration: 25 weeks
- Start Date: December 28, 2025
- Mode: Fully online
- Fee: Rs 1,00,500 + GST
- Curriculum Highlights: Platform algorithms, monetisation strategies, growth planning, personal branding, content strategy, AI-based content creation, and live mentorship sessions
Participants will also receive mentorship from faculty and industry experts, access to live interactive sessions, and guidance to develop a structured, sustainable approach to building an influencer career.
Why This Programme Matters
India’s digital creator ecosystem is booming, but many aspiring influencers struggle to convert talent into sustainable careers. MICA’s Social Media Influencer Programme addresses this challenge by offering:
- Structured Learning: Moving beyond trial-and-error, participants gain a roadmap for growth and revenue generation.
- Industry Connections: Direct interaction with experts like Viraj Sheth provides insider knowledge that can accelerate careers.
- Technological Edge: Training in emerging tools such as generative AI allows creators to scale content efficiently without sacrificing quality.
- Practical Exposure: The paid internship bridges theory and practice, giving participants a competitive advantage in the professional world.
By combining academic insight, strategic frameworks, and industry mentorship, the programme equips participants with the skills needed to thrive in a competitive and rapidly evolving field.
Conclusion: Empowering the Next Generation of Digital Creators
MICA’s Social Media Influencer Programme represents a significant step in professionalising India’s creator economy. With a focus on strategy, technology, and sustainable growth, the course prepares digital creators to navigate an increasingly competitive landscape while building impactful and credible brands.
